Fifth Avenue Florist
Rebrand for a boutique florist at the Gold Coast.
The original logo for this business (which I designed in the 1990s) was dated and needed a complete overhaul. The result is a fresh, compact design which works as well on stickers as it does on signage. The client’s clever and striking use of the brand palette can be seen in the colour-coordinated aprons worn by the staff.
Logo redesign / Visual brand identity / Print collateral / Signage