Lord Howe Island Nature Tours
Brand identity for a company specialising in marine, wildlife and bushwalking tours on World Heritage listed Lord Howe Island.
The brief for the logo mark was quite straightforward: the client wanted the design to visually encapsulate some of the best known features of the Island in a style that was friendly and accessible. I chose to showcase the Island's distinctive volcanic peaks and the pristine marine environment, as well as species that are either endemic to the Island (the Kentia palm and the Lord Howe Woodhen) or very recognisable (the White Tern). The colour palette is based on these features and on the website homepage's hero image, a drone shot taken by the company's principal tour operator, Ian Hutton. (All photos © Ian Hutton)
Logo design / Digital illustration / Visual brand identity / Print collateral / Digital collateral / Web design