Sea Slug Census
Brand identity for a citizen science project documenting the diversity and distribution of sea slugs. Since its inception, the Sea Slug Census has seen over 3000 divers, snorkellers and ocean enthusiasts photograph more than 930 species of slugs, including some never before documented in Australian waters.
This project is an ongoing one which began with the design of the logo in 2014. Based on a photograph of a particularly anthropomorphic-looking sea slug, the logo uses a wave-like typeface and a bright and varied colour palette to instantly convey ideas about oceanic habitats and the wide range of colourful slugs that live in them. Digital and printed collateral advertising each Census is colour-branded according to venue.
Logo design / Digital illustration / Visual brand identity / Print collateral / Digital collateral / Apparel / Customised graphics / Infographics